Friday, March 27, 2009

EVENT PREVIEW: (GrounD) celebrates WMC at Empire Lounge


The boys from (GrounD) are throwin' down a big party tonight to celebrate the Winter Music Conference in Miami, Florida that takes place this week. The WMC is a huge networking music conference, similar to ones like NXNE or SXSW, but with a focus on the dance club DJ circuit. In honour of this conference, resident (GrounD) DJs Mach-X and J_Wild will be spinning tracks from the various DJs who are playing the event.

They're also using this party as a celebration of local Windsor DJ Matt Herdman, who's down in Miami spinning as part of WMC, first opening for Dubfire at the Sci + Tec Party at Space (this past Wednesday), followed by a set at the Shore Hotel as part of the Definitive Showcase tonight. Congrats not only from the (GrounD) crew, but from all of Windsor, as Matt Herdman shows that Windsor continues to make waves on the international electronic DJ circuit, following such Windsor trailblazers as Richie Hawtin (Plastikman), Marc Houle and Heidi Vanden Amstel.

Mach-X and J_Wild have been doing (GrounD) for a year now and have become Windsor's preeminent DJ party hosts and scene supporters. These guys are just as likely to be at a local metal show or folk performance as they are to be dancing at a club at 4 a.m. These guys are party hounds and they can sniff out a winner like few can.

So when these guys put on their weekly showcases each and every Friday night at Empire Lounge (128 University Ave., above California Sushi), you know that whether there's five people there or two hundred and five that it's going to be a great time.

There's a special guest DJ tonight as well, and Mach-X will be giving away free copies of his latest mix, Incondite (while supplies last).

Stay tuned for April's edition of WAMM Magazine for an in-depth interview with J_Wild and Mach-X about all things (GrounD)...

For more info about upcoming (GrounD) events, sign up to their Facebook Group or check out their website.

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